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brown paper packages: {BIG changes ahead...}

Sunday, September 23, 2012

{BIG changes ahead...}

 My goodness, this is a post that I didn't ever think I would be writing.  

    In a few days, Brown Paper Packages will not be the's getting a new name!  Yes, it's true, and it's been one of the hardest things I've had to do.  When I started this blog three years ago, I thought I was being SO creative in choosing a name. It was one that I loved, and thought would represent me what I wanted to blog about--all of my favorite things.  

Apparently I was not the only one.  :) A couple of months ago I became aware of a couple of other blogs with the same name, but it wasn't until I saw one of them being featured on a friend's blog and seeing their photo with a watermark that looked startling like mine that it really hit me.  Now, it's not that I wasn't happy for this blogger, for their success and great project--quite the opposite.  I celebrate everyone's successes, and I feel like this community is very good about encouraging and supporting one another. I want to see every blogger do well, and I consider all of them friends.  However, I don't think I'm alone in the fact that I want my work to stand on its own, and not be confused with someone else's.  

So...I did a little research, and started looking into getting the name trademarked, and discovered that Brown Paper Packages is already trademarked!  An online crafts supply company has owned the trademark since before I started my blog, and because we are basically in the same line of work, I was technically in violation of their trademark. I knew at that moment that I needed to change my name--I needed to honor their trademark and come up with a name that I loved, but that I could keep forever, and that would be my own. 

I was, and still am, incredibly sad. I have had this name for a long time, and it's become a part of me.  When I was trying to think of another name, I really struggled--I couldn't think of something that I really loved, and thought truly represented who I am.

Then it came to me. Why not use the name that I've had for my whole life? :)  
So, on September 25th, this blog will be re-named...

simply {kierste}

I will also be undergoing a total blog makeover and design change, so don't worry when you come to my page and it looks's still me!  My new url will be, so if you want to make any changes to your bookmarks, etc. it will be effective on the 25th.  Don't worry--if you still go to the brown paper packages address it will automatically forward you to the new site.  

I'm so grateful to all of you for your support and friendship--I really feel like I know you when I read your comments and e-mails--I love it.  I thank you ahead of time for your patience and understanding as this transition takes place, and if you have any questions or problems at all, you can e-mail me.  Thank you for reading--I appreciate every single one of you!  

The moral of the story:  When you are starting your own blog, and trying to come up with the perfect name, make sure you google that name first, to see if there is already a blog with that name, then check with the trademark office to see if there is an existing trademark.  It will save you in the long run, I promise!  



Blogger Mandy @ Sugar Bee Crafts said...

I know it'll be hard to switch, but I like the idea of a new endeavor - - and love the new name!

September 23, 2012 at 2:23 PM  
Blogger Randi~Dukes and Duchesses said...

Wow! I love your name but I love the new name too! Hope the switch goes well!

September 23, 2012 at 2:25 PM  
Blogger Lorie said...

Love the new name! On to bigger and better things!

September 23, 2012 at 2:53 PM  
Blogger Amy said...

I'll follow no matter what you call it!

September 23, 2012 at 3:04 PM  
Blogger Lauren said...

I love your blog and I will continue to love it no matter the name! I'm excited for new things to come!

September 23, 2012 at 3:10 PM  
Blogger Hi I'm Shannon! said...

MUCH luck on your newly named blog!

September 23, 2012 at 3:17 PM  
Blogger Eveline said...

The name of my blog is "ditjes en datjes" which is Dutch for "this and that" and there is a coffee shop in a town nearby with the same name and a coffee shop in Holland is not a coffee shop at all but a place where they sell soft drugs!!!
I like the new name for your blog.

September 23, 2012 at 3:57 PM  
Blogger Kristie K. said...

What a trial and a positive way to look at it!

Love the new name! Best wishes!

September 23, 2012 at 4:32 PM  
Blogger Tracy - {CraftJunkieToo} said...

Starting a blog is easy but maintaining a blog is the hard part. :( I loved the name before and love the new name of your blog. It totally describes you and as a long time follower I understand your passion for always doing the right thing. Your long time followers (and new ones too) are here to support you in all endeavors. Thank you for explaining the situation and you definitely have a gift for "words" as well as simple crafting.


September 23, 2012 at 5:20 PM  
Blogger Kalynn's Mommy said...

I also love your name now and love the new name even more.

I really like your blog and I know the content isn't changing so I guess you're stuck with me as a follower!! 8-)

September 23, 2012 at 5:44 PM  
Blogger The Girl Creative said...

Aww what a bummer that you have to change it but I really love the new name simply {kierste}. You have an amazing blog and an incredible following and we love you for you and what you contribute to the blog community....."brown paper packages" or not. :) Can't wait to see the new site design too! xoxo

September 23, 2012 at 6:54 PM  
Blogger Susan @ said...

Kierste you have such an awesome attitude about the whole thing! Your new name is great (you have a beautiful name)!!!
Best of luck with all of it!

September 23, 2012 at 7:00 PM  
Blogger Ginger said...

Oh my goodness! That is crazy! I'd better go google my blog name. :) Love the new name! Good luck with everything. :) I'm sure it's going to be fabulous!

September 23, 2012 at 7:50 PM  
Blogger Coronado 1st Ward said...

This comment has been removed by the author.

September 23, 2012 at 7:52 PM  
Blogger Kristi said...

So anything that we have pinned on your blog will still be there? BTW, I love the new blog name.

September 23, 2012 at 8:04 PM  
Blogger kierste said...

Yes--the pinning will all be the same, it's under my actual name, so no worries there!

All of my content will be the same, it will be just a different url to get you there.

You are all wonderful--thank you so much for the kind words!!!! ♥♥♥

September 23, 2012 at 9:34 PM  
Blogger Rhonda Merry said...

I'll still be following. I enjoy your posts and project ideas. Thanks for sticking around.

September 23, 2012 at 9:37 PM  
Blogger AngelaW said...

Kierst, nerf nerf :) You should give a pronunciation lesson, so everyone is saying your beautiful name properly!

September 24, 2012 at 12:46 AM  
Blogger Lindsay(PACountryCrafts) said...

I am in the same situation. I need to change my shop and blog names. I just can't come up with anything! Technically, I had the name first, but I was never thrilled with it, so I will just change. All the legal stuff confuses me, though. Do I have to get a trademark?

September 24, 2012 at 7:01 AM  
Blogger sharon said...

Love your blog whatever the name will be. It will be exciting to see the blog!

September 24, 2012 at 10:02 AM  
Blogger Jen @ frazzled 5 said...

You are a great blogger, whether it is BPP or SK- the content will still be amazing!

September 24, 2012 at 12:36 PM  
Blogger kierste said...


You don't have to get a trademark, it's totally up to you. It does protect you though, so it's something to think about if you're worried about it.

September 24, 2012 at 2:30 PM  

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